7 For All Mankind – 360º Brand Campaign
360 Campaign - Film, Stills, OOH, Social, Site
7 For All Mankind launched their Spring/Summer 18 collection with an influencer campaign to roll out over 6 months.
With a cast of ten and a five day shoot in New York, final agency deliverables were: 21 films, 140 retouched photos, campaign website design, social content, 50+ creative templates, and more.
My Responsibilities
- • Agency lead for all production and post
- • Management of all partners for the 5 day shoot
- • Creative development and strategy oversight
- • Staffing and project burn management
- • Identifying proactive client opportunities and areas for agency investment
- • Partnered with client web development partner to hand off all site content (prepped and ready for upload)
