LEGO Australia – Anniversary Platform
CMS Platform & iPhone App
LEGO Australia’s 50 year anniversary was celebrated in 2012 with the Festival of Play – an experiential and online project that lasted 8 months. With a range of events and activities planned throughout the year, the digital component was comprised of:
• A desktop site and custom mobile site
• iPhone app
• Stop-motion film trailer
My Responsibilities
- • Daily progress meetings with core team members
- • Continual optimization of all elements over the 8 month lifespan
- • Ownership of all budgets and timelines
- • Scope and technical document creation (using Symphony CMS for the site and Adobe Air Package for the mobile app)
- • All wireframe creation and IA work
- • Creation and review of all reporting/analytics
- • Led relationship and project updates with the LEGO clients and PR company
- • Responsible for complying with LEGO’s global social media and moderation policies
- • Sourcing all locations and talent for film work
Technical Elements
- Adobe Air
- HTML
- Symphony CMS (php/MySQL)
- Google Analytics
- Google Maps
